Preiau un articol deosebit de interesant postat pe lista TIC-Lobby si care imi confirma opinia ca a sosit momentul pentru a promova cu adevarat solutiile Open Source si in Romania.
Commoditize your complements. Understanding this strategy actually goes a long, long way in explaining why many commercial companies are making big contributions to open source. Let’s go over these.Headline: IBM Spends Millions to Develop Open Source Software.Myth: They’re doing this because Lou Gerstner read the GNU Manifesto and decided he doesn’t actually like capitalism.Reality: They’re doing this because IBM is becoming an IT consulting company. IT consulting is a complement of enterprise software. Thus IBM needs to commoditize enterprise software, and the best way to do this is by supporting open source. Lo and behold, their consulting division is winning big with this strategy.Headline: Netscape Open Sources Their Web Browser.Myth: They’re doing this to get free source code contributions from people in cybercafes in New Zealand.Reality: They’re doing this to commoditize the web browser.This has been Netscape’s strategy from day one. Have a look at the very first Netscape press release: the browser is “freeware.” Netscape gave away the browser so they could make money on servers. Browsers and servers are classic complements. The cheaper the browsers, the more servers you sell. This was never as true as it was in October 1994. (Netscape was actually surprised when MCI came in the door and dumped so much money in their laps that they realized they could make money off of the browser, too. This wasn’t required by the business plan.)When Netscape released Mozilla as Open Source, it was because they saw an opportunity to lower the cost of developing the browser. So they could get the commodity benefits at a lower cost.Later AOL/Time Warner acquired Netscape. The server software, which was supposed to be the beneficiary of commodity browsers, wasn’t doing all that well, and was jettisoned. Now: why would AOL/Time Warner continue to invest anything in open source?AOL/Time Warner is an entertainment company. Entertainment companies are the complement of entertainment delivery platforms of all types, including web browsers. This giant conglomerate’s strategic interest is to make entertainment delivery – web browsers – a commodity for which nobody can charge money. ….“citeste tot articolul aici >> http://www.joelonsoftware.com/articles/StrategyLetterV.html